How to Get Your Message Through

Strong communication skills are fundamental to giving and receiving information, building consensus and making decisions in any organization.

Perhaps the most vital of the “soft skills” to cultivate is good communication. Leaders communicate goals and strategies to their organizations and to the public. Employers depend on employees to effectively contribute ideas or tactfully raise concerns, and to do so without putting others down or causing conflicts. Reports depend on managers to efficiently communicate expectations and targets.

Successful communication isn’t just about delivering your message, but ensuring that the other person receives it. Whether you’re writing to persuade, speaking to inspire or building your team – know your audience. Begin by listening, the foundation for all effective communication. Ask questions and restate what you hear to clarify. Take notes in meetings to remember assigned tasks better and to help you organize your thoughts (and they will also help when you’re called upon to give feedback on a project or suggestion). It’s an active listening technique that works.

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Heed the golden rule of communication: Listen first, then respond. Learn how to hear what people are saying and tune into what they’re not saying.


Strong leaders inspire others with their words, and here too, knowing your audience, and addressing them with empathy, is fundamental to communicating your message.

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In addition to the words you use, your tone, intention and body language also communicate. Find out more in our getTogether with Adrian Furnham, one of the world’s most renowned experts on the topic:

Writing for clarity and to persuade are also critical business communications skills. Find your own voice and strive for simplicity over technical language or jargon. Use narratives to capture attention and draw people in, but stick to your message!


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Effective Communication

Good communicators know how to get what they want by saying what they mean. Avoid misunderstandings and learn to convey your ideas clearly and effectively so you know that people get your message – every time.

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