How to Brainstorm

The great ideas are out there waiting for the patient and the bold to find them.

How to Brainstorm

Clarence Birdseye got the idea for what became his frozen food empire while on a fur-trapping expedition in the frozen wilds of Canada. He noticed how the indigenous peoples kept perishable foodstuffs fresh in the winter: They buried them in the snow. He recognized that he could adapt this model to preserve food commercially. Had he holed up in his office trying to think up a viable business idea, it never would have occurred to him.

Idea finding isn’t really about sitting back and searching your brain. It’s much closer to a contact sport.

Andy Boyton, Bill Fischer and William Bole

Authors Andy Boynton, Bill Fischer and William Bole say in The Idea Hunter to keep your antennae open to the world because the genius ideas are out there, waiting for you to gather them up. “Idea hunters” understand their own field very well yet stay curious about the world around them.

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Book Summary

The Idea Hunter

Get out and look for fresh ideas.

Andy Boynton, Bill Fischer and William Bole Jossey-Bass Inc. Publishers
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Set Up the Problem You Wish to Solve

In The Creative Thinking Handbook, author Chris Griffiths emphasizes optimizing your mind-set when looking for solutions:

  • Recognize your own biases as they can keep you from seeing truly imaginative solutions.
  • Challenge yourself to think in ways that take you outside your comfort zone.
  • Don’t just react to external change. Coming out with the best product beats coming out with it first.
  • Question all assumptions.
  • Define your problem by asking questions and examining it from different perspectives.
  • “Reframe” a problem to help simplify thinking about it.

Thus you begin your quest to generate ideas by taking time to understand the problem you’re trying to solve and what’s at stake.

Image of: The Creative Thinking Handbook
Book Summary

The Creative Thinking Handbook

Creativity is the power skill in today’s evolving business world.

Chris Griffiths Kogan Page Publishers
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Invite Your Right Brain to the Party

Author Jeff Davidson offers these tips from The 60-Second Innovator to engage “right brain thinking”:

  • Instead of making logical lists when you plan, doodle. Allow your mind to wander to break free of linear thinking. 
  • Get active. Walk, dance or stretch while your brain mulls over a problem. 
  • Try using your non-dominant hand to write or eat. This opens up pathways to the right, more creative, hemisphere of the brain. 
  • Record your ideas, but then let them stew. Revisit them later with fresh eyes. 
Image of: The 60 Second Innovator
Book Summary

The 60 Second Innovator

True innovators encourage creativity, generate ideas and find inspiration in every aspect of their world.

Jeff Davidson Adams Media
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A Perfect Brainstorm

Here are Davidson’s tips for “the perfect brainstorm” session: 

  • Start with a clearly defined problem.
  • Assure everyone involved that no ideas will be ridiculed or judged – in fact, outlandishness is encouraged. 
  • Invite everyone’s participation if it’s a group session. 
  • Make the experience light and fun, conducive to creative thought. 

Kaizen is a Japanese philosophy of innovation that encourages small, incremental changes to improve products or systems by looking at each detail and asking yourself to imagine if it were “bigger or smaller,” “brighter or darker,” “heavier or lighter,” and similar questions. 

Sometimes you have to step out of your own arena, abandon your comfort zone and blaze new paths in order to get beyond the obvious.

Jeff Davidson

Creative thinking requires time for relaxing and reflecting, but don’t get too complacent. Change up your routine if you feel yourself getting into a rut. Jason Rich offers up classic advice on creative thinking in Brain Storm. Brainstorming is a technique to jumpstart creative thinking by generating lots of ideas. The focus is on quantity, not quality, so reserve judgment; evaluation comes later. To get started and limber up your imagination, come up with five ways you can use a paperclip. The crazier the suggestions, the better. 

Team Brainstorming

Create an environment conducive to creative work where you feel comfortable and relaxed. Minimize distractions. Assemble helpful tools like your computer or a voice recorder. Good apps like Mural exist to help keep track of team-generated ideas, but often the best and most useful tools are the humble pencil and paper. 

Encourage the group’s members to build on each other’s ideas.

Jason Rich

For team brainstorming, someone should facilitate the session to keep things on track and productive. Cap group size at no more than 10 people. Integrate improv techniques to really challenge everyone’s imagination. The most important rule for a brainstorming session is it’s a no-judgment zone. Careful vetting comes later. Rich offers a 10-step process to sift through and implement good ideas. 

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Book Summary

Brain Storm

Creativity doesn’t reside just in having great ideas, but in putting them to work. Be bright and effective: here’s how.

Jason Rich Career Press
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Encourage Everyone in Your Organization to Hunt Good Ideas

Be sure to include frontline worker ideas into your organization, say authors Alan G. Robinson and Dean M. Schroeder in The Idea-Driven Organization. Put together a team to analyze your organization at every level and implement an idea-generation system. Devise a pilot program to test for flaws and implement tweaks. Roll out your system incrementally. There will be a flood of ideas at the beginning. Work to grow an innovation culture.

Image of: The Idea-Driven Organization
Book Summary

The Idea-Driven Organization

Most organizations do not use their most valuable resource: the insight of their “front-line employees.”

Alan G. Robinson and Dean M. Schroeder Berrett-Koehler Publishers
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The program name ‘Kill Stupid Rules’ was memorable, as well as a clever way to admit that managers occasionally created stupid policies and to invite employees to point them out.

Alan G. Robinson and Dean M. Schroeder 

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