How do you turn dry data into compelling stories? And what do you need to pay attention to in order to find the common thread in your pile of figures? Storytelling expert Hans-Wilhelm Eckert explains.
“Public Attention Is Not Awarded Rationally. It Has To Be Carried by a Story”
In his new book, economist and Nobel laureate Robert Shiller argues that he and his fellow dismal scientists need to look beyond the usual data point: Stories are what really drive decisions to spend, save…
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