• “Many People Get Data Storytelling Wrong.”
    “Many People Get Data Storytelling Wrong.”

    How do you turn dry data into compelling stories? And what do you need to pay attention to in order to find the common thread in your pile of figures? Storytelling expert Hans-Wilhelm Eckert explains.

  • Seth Godin
    Seth Godin

    On dating your customer, “infecting” marketplaces and becoming a linchpin.

  • Tell Them a Story They Can’t Resist
    Tell Them a Story They Can’t Resist

    Talk to your customers, your employees and yourself in the brain’s native language.

  • Chimamanda Ngozi Adichie
    Chimamanda Ngozi Adichie

    There are many stories and there are many feminisms.

  • Brené Brown
    Brené Brown

    On vulnerability, psychological safety and other leadership skills.

  • “Public Attention Is Not Awarded Rationally. It Has To Be Carried by a Story”
    Robert J. Shiller, Kai Nedden/laif
    “Public Attention Is Not Awarded Rationally. It Has To Be Carried by a Story”

    In his new book, economist and Nobel laureate Robert Shiller argues that he and his fellow dismal scientists need to look beyond the usual data point: Stories are what really drive decisions to spend, save…