• “Public Attention Is Not Awarded Rationally. It Has To Be Carried by a Story”
    Robert J. Shiller, Kai Nedden/laif
    “Public Attention Is Not Awarded Rationally. It Has To Be Carried by a Story”

    In his new book, economist and Nobel laureate Robert Shiller argues that he and his fellow dismal scientists need to look beyond the usual data point: Stories are what really drive decisions to spend, save…