How Come We No Longer Hate Microsoft?

It was the “Windows 95” of IT companies, but now it inspires again. How did the latest reboot succeed?

Only six years ago, customers and commentators in and out of the tech world regarded the giant software company as an evil, grasping monolith that despised its customers and did little to provide for them.

Those on the inside felt that Microsoft had devolved into separate warring “siloed” kingdoms constantly battling one another. Software engineers – and especially open-source developers – viewed Microsoft as an out-of-touch dinosaur and avoided its developer services.

Then, in 2014, Satya Nadella, became Microsoft’s third CEO. He was determined to transform the cantankerous corporation. And so he did.

To manage change, he suggested performing six hacks:

  • Establish a language that all employees understand easily. 
  • Create bridges that connect employees, not walls that separate them.
  • Promote a learning attitude.
  • Develop quality leaders who will nurture a quality corporate culture.
  • Be a pragmatist, not an absolutist. Meet people halfway.
  • Ensure your data is meaningful to your employees.

Find out here how to implement these six points – especially if you think your company is running on an operating system that is stable and future-proof.

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Book Summary

The Customer-Driven Culture: A Microsoft Story

Everyone used to hate Microsoft, but now its customer-centric culture is working to earn the love.

Travis Lowdermilk and Monty Hammontree O’Reilly Media
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