The Center for Creative Leadership (CCL) asked, and a lot of CEOs answered (the morning after, we guess). Until now, we didn’t know that so many successful company bosses sleep so badly – but when even getAbstract‘s CEO Thomas Bergen said that he lived through the nightmare once in a while, we knew: It’s time to solve this problem!
Let’s go through the list, step by step.
1. How might I use digital channels to engage customers and employees personally, to increase impact and efficiencies?
For starters, we suggest learning from decades of experience in the creation and integration of relevant technologies and processes. In this easy, entertaining read, you’ll find a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This guidance will help senior marketing, technology and corporate strategy executives understand how to market to customers “in the moment.”
Data DrivenMcGraw-Hill Education
Second course: Employee engagement specialist Emma Bridger says “never mind” to annual employee surveys and advises building a strategic engagement road map, instead. Drawing from academic research and professional practice, Bridger enriches her coverage of the subdisciplines of organizational development and human resource management with case studies and examples.
Employee EngagementKogan Page Publishers
Last but not least on this topic is an essential read for people working in online marketing, branding, public relations (PR), community building or anyone else who is trying to shape a coherent policy for engaging consumers online.
2. How might I use data, analytics, and AI to improve my ability to understand customers and enable better decision making?
3. How might I innovate to create new products, services, and businesses while improving ongoing operations?
Physicist Safi Bahcall’s original, entertaining take on managing innovation draws on decades of science, economics, psychology and history. He says that new innovations – which he calls “babies” – need protection from big organizations, or “beasts.” However, he adds, the babies also need the beasts to test them, give feedback and put them into action. Well… trust us: It’s worth it.
LoonshotsSt. Martin’s Press
The authors of the next book unlock the mystery of successful product innovation with their “Theory of Jobs to Be Done,” a mystery often dismissed as luck. “Jobs Theory” holds that people don’t merely buy goods, they “hire” and “fire” products based on whether those products do the “job” that consumers need done. Companies practicing Jobs Theory know their understanding of consumer behavior helps predict successful innovation. How does it work? Here we go:
Competing Against LuckHarperBusiness
Still in need of a step-by-step, how-to guide to envisioning, building support for and running superior customer experience? Joe Heapy, Oliver King and James Samperi have got you covered:
Customer-Driven TransformationKogan Page Publishers
4. How might I design personalized and value-generating experiences across all channels?
Half-time! Still sweating? This is usually the time when our Customer Success Managers come in and hand over a towel – or some neat abstracts. In this case, they recommend Anand Swaminathan’s and Jürgen Meffert’s manual for anyone embracing digital transformation. The authors argue that digital technology fundamentally changes all business, and they provide tools to help companies adapt as well as a huge variety of examples. They detail how digital communication transforms even heavy industries like steel.
Digital @ ScaleWiley
Not in steel? OK. Luxury, anyone? Luxury brands have hesitated to jump into digital technologies for fear of diluting the unique qualities that make them so alluring (does that ring a bell?). Marketing expert Wided Batat illuminates how to employ digital as a delightful extension of your high-end brand’s mythos and values to “enchant” customers. Keep your eyes peeled, here we go:
Digital LuxurySAGE Publications
5. How might I leverage networks of virtually distributed teams to create ecosystems that increase efficiencies, learning and scalability?
These are probably too many issues at once to be really kept awake – but let’s tackle them anyway.
First, collaboration is one of humankind’s primal dynamics, but formal collaboration inside today’s organizations seldom works. Companies suffer when colleagues can’t get together effectively to develop smart solutions to problems. Leaders might pay lip service to the idea of collaboration, yet few know how to bring it about. As you might suspect, there is a better way. Collaboration expert Gretchen Anderson explains it in practical terms:
Mastering CollaborationO’Reilly Media
Second, the ability to work in teams is a significant human advantage, yet some people seem to abandon their innate teamwork skills at work, and firms often fail to pay attention to how their teams are working. However, companies with a proper plan for improving team effectiveness can boost their productivity and profitability. Here is how it works:
Wake Up and Smell the CoffeeLID Business Media
Third, around 90% of project teams include one or, often, more workers who operate from different locations than their supervisors and teammates today. Nearly 80% of managers supervise a worker or workers at remote locations. No wonder that many leaders face isolation because their team members are far away. These “long-distance leaders” need to use a variety of tools specifically designed to address distance leadership issues and concerns. Here is their toolbox:
The Long-Distance LeaderBerrett-Koehler Publishers, Inc.
6. How might I establish communities of employees, customers, experts, and/or partners to contribute to my organization?
Let’s keep it short and simple here: In The Sharing Economy, Arun Sundararajan explains how social and commercial concerns drive innovative online transactions. New digital peer-to-peer platforms resemble preindustrial marketplaces; reputation and public consensus affect both forums, given that online buyers rate and review their suppliers. Those platforms make use of underutilized labor and assets. So, social relations, not just prices, drive the sharing economy. Sundararajan’s belief that the sharing economy’s impact is comparable to that of the Industrial Revolution may be debatable, but his narrative is perceptive and informative.
The Sharing EconomyMIT Press
7. How might I create shared value across my value chain to benefit my community?
The easy answer? Tell a compelling story! One of the experts in this field is Murray Nossel. He knows how to harness the near-magical power of storytelling, because he has spent 30 years helping people to do so. His secret? Listen with care to other people when they share their stories! Nossel’s book focuses on the communication facet of storytelling, not the script, and that’s part of what makes this hands-on manual so helpful.
Powered by StorytellingMcGraw-Hill Education
Not convinced yet? Then take a deep dive into the work of Annette Simmons, who describes the six categories of stories you can use to connect with and influence people. Of course, she offers suggestions on how to become a prolific, entertaining storyteller, too.
The Story FactorBasic Books
8. How might I transform my organization to stimulate and sustain personal, organizational, and societal change?
OK, we almost made it. But to keep you awake for five more minutes, we saved the most brutal and sleep-robbing question for the end.
Five minutes left: Here’s the elevator pitch on the Science of Change.
The Science of ChangeThe Boston Consulting Group
Another four minutes before you fall asleep in greater comfort: As you already know, being ordinary gets you nowhere. Companies that drop the status quo and embrace change will rocket past organizations that fear it and end up being irrelevant. Organizational culture strategist Lior Arussy provides a special five-step method for adapting to, managing and even embracing change.
Next Is NowSimon & Schuster
If you take Arussy seriously, you need to work on your leadership style, because New Work confronts leaders with disorienting situations and baffling challenges. Figuring out the best route amid change can discomfit even the most level-headed executive – not only at night. When you face turbocharged change, turn to leadership expert John C. Maxwell for the last three minutes. He explains how to adapt and change gears by making “leadershifts” to meet the demands of the future.
Still awake? If so, we are proud to present one of the most succinct and clearly written business books you will ever read. A classic not only when it comes to care and precision, delivering the goods without any superfluous jargon, just right for the last moments before your well-deserved, quiet rest on the pillow.